Dina Guseynova:
Instructional Designer
Screen recording and explanation how to use features of some technology.
Best way to quikly deliver new technology update.
Video tutorial
About the format
When creating a video tutorial, I believe it's crucial to first answer three key questions to ensure your content is focused and effective:
Who is your audience?
This structured approach helps in scripting and recording a tutorial that not only engages but also educates the viewers efficiently.
I like this format because it can be versatile: video tutorials can stand alone as independent learning resources, be incorporated into educational courses, added to a knowledge base as a reference tool, or used in training modules for onboarding new employees. They can also serve as marketing materials to demonstrate the value of a product or service, enhancing customer support and engagement.
This format is exemplified in a tutorial on setting up a visual project management dashboard using Trello, demonstrating a clear and methodical way to enhance project tracking and coordination for small teams.​
What specific problem will the tutorial solve?
What will the audience be able to do after watching it?
Evaluation
Evaluating the success of a tutorial video can involve several metrics and feedback mechanisms. Combining these methods provides a comprehensive view of how well the tutorial meets its educational goals and engages its intended audience.​
Conversion Rates
I try to measure how many viewers take a specific action after watching, such as signing up for more content, downloading resources, or completing tasks highlighted in the tutorial.
Viewer Analytics
I try to track the number of views, average watch time, and retention rates to understand viewer engagement and where they might lose interest.
Direct User Feedback
I collect immediate reactions from viewers through comments, ratings, or direct surveys to gather insights into the video's clarity and usefulness.
Supervisor Feedback
I beleive that long-term feedback from supervisors or managers can help track behavioral changes and practical applications of the tutorial's content over time.